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Making great music that grabs the attention of listeners is one thing.
Creating a buzz and marketing that music is something completely different.
The Internet gives you direct access to your fans. This means you can build relationships, create a buzz, and keep 100% of the profits from merchandise and music sales. Groovy. It also gives you the ability to network with booking agents, tv and film licensing opportunities, industry personnel, and more importantly, other musicians across the globe.
In the music business, who you know can be the difference between keeping your day job or generating a living from your art.
But first, you have to put yourself out there, build a buzz, and prove that people like you, or at least your music.
Look at the numbers
Check out The Growth of Social Media: An Infographic.
Then watch this video from Socialnomics:
In layman’s terms
If you know how to use the Web and Social Media to your advantage and make great music, the sky is the limit.
Most importantly, you maintain control over every aspect of your career.
But you still need a good team
The problem with these new found abilities is that you must expel your own time and energy to make the most of them.
Sure you can upload music to Myspace, YouTube, Soundcloud, Bandcamp, and place a store on your website, but nothing is going to happen if it all just sits there.
The Internet might sound magical but there’s no magic pill that will give you overnight success. If you expect 25,000 Facebook Likes, 100,000 Twitter followers, and 1,000,000 YouTube views in your first month online, go back to sleep and never quit your day job.
If you are expecting labels to begin e-mailing and calling you because you now have your music online, I’m laughing at you…hard.
If you want this to work, you’re gonna have to work. The ones who are succeeding are the ones working the hardest.
This is where we come in
We specialize in website design, blogging, search engine optimization, social media, and new media marketing.
We have built our reputation and business by working with small businesses, radio promo companies, venues, independent artists, labels, and publishers.
Our team consists of life-long songwriters, producers, studio and tech geeks, musicians, and music lovers. We understand what it is like trying to navigate through the music industry and we know what it takes to move your music forward, even when you don’t have a budget.
You need a website, you need to be utilizing social media, and you need bloggers featuring your music.
We help you by building your network, sharing your music across ours, and driving traffic to www.yourname.com. We also help you locate relevant blogs and assist you in submitting your music to them.
Without further ado, let’s get into the goods.
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