In our previous post, we highlighted 3 ways to up your ReverbNation rank.
How about some more tips?
We could spend an entire semester on e-mail marketing, but that’s for another day.
FanReach is ReverbNation’s e-mail management system.
It allows you to collect fan e-mails, store and manage those e-mails, as well as send messages to fans who have opted-in.
You should treat your e-mail list as your VIP. These people have shown enough interest in your music to willingly hand over access to their inbox. This is not an easy feat and you should show the proper respect.
FanReach also gives you the option of sending messages to all of your Myspace friends. This makes contacting all 5,324 of your Myspace fans a breeze, but unfortunately 99.9% of bands are abusing the system.
The implementation of FanReach into the Myspace system led to a never-ending spam orgy of epic proportions.
Now although none of this information has directly told you how to increase your Band Equity with FanReach, I think you get the idea.
If you treat your e-mail list with respect, the results will bring blessings to your Band Equity score.
What does ‘treat my e-mail list with respect’ mean?
Glad you asked. Here are a few things to keep in mind:
- Send e-mails on a regular basis (weekly updates, bi-weekly updates, monthly updates).
- Keep your e-mail short and to the point. You can only keep their attention so long before they tire of reading.
- Make the fans feel included in your music career, offer them exclusive freebies such as downloads or pre-orders of your new album.
- Give them a Call to Action and use their loyalty to the music to promote it further. Ask them to share widgets, videos, and links to buy your music as well as your website. Also ask them to encourage people to join your mailing list.
- Strategically time the sending of new e-mails and stay consistent. If the majority of your fans are college students who sleep in and take afternoon classes, they are more likely to open your e-mail during their 3 PM Ethnomuiscology class instead of 8 AM when they are snoozing away. By the time they wake up and check their e-mail, yours will have been pushed all the way to the bottom of their inbox.
Even in the digital space “location, location, location” is a key factor to getting your e-mails opened and read by your audience.
Widgets on your website
If you decide to take the leap and begin using FanReach to manage your e-mail list, your next step would be to embed the Fan Collector widget on your website.
Each time your ReverbNation widgets (there are several) are embedded and used by people, the engagement will reflect in your Band Equity Score as well as Music and Video Plays.
Remember though, if you go Widget crazy and place them in as many places as possible but no one uses them, the consequences will result in a Band Equity decrease.
If you do not have a website, embed widgets on your Social Media profiles and use the Band Profile Facebook App for your band’s FB Page.
I repeat, engage and interact
We made this point last time, but it’s worth repeating.
It is important for you to spend time as often as you can browsing through fans, venues, bands, labels, and/or management companies who have developed their presence on ReverbNation.
More than likely they are there for the same reason we all are…to market, promote, and share our music with the music community in order to find our audience and develop a following in which to interact.
I recommend spending at least 30 minutes a day doing any of the following:
- Listen to other bands’ music and leave comments on their profiles with your opinion.
- Fan back people who have fanned you, send them thank you messages or leave a thank you in their profile comments.
- Browse through people who have fanned you and listen to their music (engaging current fans is more important than reaching out for new ones).
- Contacting Venues that might be interested in booking you.
- If searching for Label help, see if the Label accepts demos or provides contact info.
- Same thing with Management companies.
- Every few days share your songs, videos, or link to your ReverbNation profile via your Social Media profiles. Some bands like to Tweet their Chart Ranks to encourage fans to listen and share so they can assist the cause.
- If any of your mailing list members opted in to be a part of your Street Team, create missions and put them to work. A mission could be as simple as sharing your Tune Widget and encouraging new fans to join the mailing list. You could also send them a flyer to your next show and ask them to post it online as well as print copies for offline promotion.
These are simply my recommendations. After doing this for a while, you will develop your own plan of action.
Experience is the best education.
Until next time, Peace!